Unbiased opinion on AAPL or case of the "missing iPhones"...
"I wish I didn't know now what I didn't know then"
Bob Seger
I remember taking a close look at AAPL back in October of 2007 as the stock was rapidly closing in on the magical $200 level... I liked the company products, business model, management and the only real negative noted was the hefty price. But, regardless of how many times the "always dreamy" analysts raised the target price and how many "I love AAPL" posts were posted on every possible investment board I could never come up with a reasonable justification for the "sky high" stock price. So it came as a huge surprise to me that just several weeks ago AAPL showed on one of my screeners as a potentially inexpensive stock.
So being a permanent curious research junky I really am, I figured that it was finally time for me to put my original "too expensive" thesis to the test and do a little more research into the iconic company's stock price... And while I ultimately still found the AAPL stock to be too expensive, I came to realize that studying a phenomenon of the unlocked "iPhone" helped me to generate some other investing ideas
Let's start with giving credit where credit is due- I do believe that Steve Jobs is a genius. There are only few people in the technology world whose words arguably carry similar weight (Bill Gates, Steve Ballmer, Larry Page and Sergey Brin) and he probably has no equals in his ability to market products. In addition- the ingenuity of AAPL's R&D team, the "simple and brilliant" design of AAPL's products still remains an envy of the entire IT world. The loyal customers of AAPL are willingly shelling out ever larger sums of cash for never slowing flurry of newer and better products. But this is precisely where I believe AAPL got in trouble in the first place and why it is so vulnerable today...
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